Presidents Cup 2007

From PR Leap

News Released: November 01, 2006

(PRLEAP.COM) XP Events, the turn-key retail merchandising partner for sports organizations and world-class events, has been selected as the retail merchandising partner for The Presidents Cup 2007, which will be held September 25-30, 2007 in Montreal, Quebec. The contract was awarded by the PGA TOUR –the lead organizer for the biennial competition between the best players in the United States and the world’s best non-European players – and by Licensing Properties International (LPI) – the PGA TOUR’s licensing partner.

Through this agreement, XP Events will manage on-site merchandise concessions of a wide range of retail products and memorabilia at The Royal Montreal Golf Club where the event will be held.

“We are thrilled to have XP Events as our retail merchandise partner for next year’s Presidents Cup,” said Mike Bodney, Senior Vice President of Championship Management for the PGA TOUR. “Here at the PGA TOUR, we believe strongly in The Presidents Cup brand and everything the event stands for. We look forward to working with XP Events and what they can do to assist us in building this brand on-site.”

“The Presidents Cup is one of the premier international sports events, and we are proud to be the PGA TOUR’s retail merchandise partner for the competition,” said Alan Fey, President of XP Events. “The Presidents Cup 2007 is an outstanding opportunity for the PGA TOUR to build its brand with audiences around the globe, and retail merchandising operations at the Royal Montreal Golf Club are a strategically important means for achieving those branding objectives. We look forward to working closely with the PGA TOUR and LPI to prepare for a successful event.”